Thrill Seekers

Seth Godin now firmly believe that there are two polar opposites at work:
Thrill seekers and
Fear avoiders

Which is something I'm beginning to recognise more and more. Don't know if I would use the thrill seekers heading, but I certainly agree with the fear avoiders.

Thrill seekers is just too bold a description for those who are working at making something better than just the ordinary and mediocre.